04.06.2024

New package of breadcrumbs

New package of breadcrumbs

There is a product known to almost everyone in Poland - big and small, mothers and children, housewives and professional chefs - it is breadcrumbs from MAMUT. A product known for years, whose packaging was immediately recognizable on store shelves. It's time to refresh the packaging.

The brand owner renewed his logo and at the same time decided to modernize the package. Modernization in this case means:

  • a shift towards certified paper (FSC®), from responsibly managed forest resources;
  • use of high-quality, ecological printing based on water-based inks and water-based adhesives;
  • launching an efficient and reliable modern packaging line.

 

The result is new packaging, which was created in cooperation with Mamut and the following companies: Rovema (machine manufacturer), SILBO (packaging manufacturer) and Mondi (paper manufacturer).

 

“We have re-packaged a product that is almost iconic on the Polish market. We refined the paper packaging with high-quality printing using water-based paints, and the glue (also water-based) was only selectively applied during the lamination process. The innovations used by SILBO significantly reduced the carbon footprint of the packaging. It is a truly environmentally sustainable product and we hope it will set new standards in the food packaging market.”

Marcin Śpiewok, CEO of SILBO

 

A full description of the process of creating the new packaging for Mamut breadcrumbs is available at: https://www.rovema.com/fileadmin/user_upload/swscore_rovema/referenzen/rovema_casestudy_mamut_en.pdf

Weitere Neuigkeiten anzeigen
Nomination for the Art of Packaging Award.

05.08.2024

Nomination for the Art of Packaging Award.
Modern packaging of ready meals

02.05.2024

Modern packaging of ready meals