The brand owner renewed his logo and at the same time decided to modernize the package. Modernization in this case means:

• a shift towards certified paper (FSC®), from responsibly managed forest resources;
• use of high-quality, ecological printing based on water-based inks and water-based adhesives;
• launching an efficient and reliable modern packaging line.

The result is new packaging, which was created in cooperation with Mamut and the following companies: Rovema (machine manufacturer), SILBO (packaging manufacturer) and Mondi (paper manufacturer).

“We have re-packaged a product that is almost iconic on the Polish market. We refined the paper packaging with high-quality printing using water-based paints, and the glue (also water-based) was only selectively applied during the lamination process. The innovations used by SILBO significantly reduced the carbon footprint of the packaging. It is a truly environmentally sustainable product and we hope it will set new standards in the food packaging market.”

Marcin Śpiewok, CEO of SILBO

A full description of the process of creating the new packaging for Mamut breadcrumbs is available at: https://www.rovema.com/fileadmin/user_upload/swscore_rovema/referenzen/rovema_casestudy_mamut_en.pdf